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Unboxing: Packaging Design for Secure Attachments/Wonderfair
Project Overview:
In collaboration with Wonderfair, KU Graphic Design students will create imaginative and tactile packaging concepts for a curated set of Wonderfair products. Each student will select 2–3 items from a provided product list (10–15 total items curated by Wonderfair) and explore various packaging solutions. Emphasis will be placed on play, narrative, sustainability, and form. Students will ultimately prototype one fully developed design for review and potential display at Wonderfair or the Secure Attachments exhibition.
Deliverables:
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Initial Concepts & Moodboards
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Three Paper Prototypes exploring varied packaging directions
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Final Packaging Design – Full-scale, finished prototype
- Poster Presentation – Including photography, storytelling, and design process
Design Considerations:
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Incorporate narratives or concepts related to the product’s origin, use, or surprise factor
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Embrace materials experimentation and sustainable thinking
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Consider how packaging communicates and functions—beyond protection or display
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Encourage the viewer to pause, interact, and discover
Project Schedule
Week 1: Discovery & Concept Development
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Mon, Apr 21 – Project Kickoff
Finalize product from Wonderfair. Look at dielines.
Begin research, material exploration & narrative brainstorming
Wed, Apr 23 – Moodboards Due
Submit and present 1–2 printed visual direction boards (PDF format)
Include material swatches, color, typography, packaging precedents, storytelling cues
Week 2: Physical Prototyping & Refinement
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Mon, Apr 28 – 3 Paper Prototypes Due Explore three different packaging formats (full-size prototypes)
Wed, Apr 30 – Final Concept Prototyped + Digital Sketches Translate your selected direction into a digital design
Bring in a polished paper prototype
Week 3: Application & Interaction
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Mon, May 5 – Printed & Assembled Final Prototype
Classmate interaction test: classmates will pick up, open, and respond to your packaging.
Wed, May 7 – Refined Packaging + Poster Planning
Bring in refined version. Sketch out your poster presentation.
Begin planning photography and art direction.
Week 4: Finalization & Presentation
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Wed, May 14 – Final Presentations Due
upload pdf and present:
Final Packaging Prototype
Poster (with photo documentation & storytelling)