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Designing for Change 
VISC 520 Junior & Studio CourseProject 1 | Project 2 | Project 3| Resources

Map Info

Blooms & AIGA Competencies


Zag: The #1 Discipline of High-Performance Brands
Marty Neumeier

The Brand Gap,Marty Neumeier

4-D Branding: Cracking the Code of the Network Economy,Thomas Gad

Radical Marketing: From Harvard to Harley, Lessons from Ten that Broke the Rules and Made It Big, Sam Hill and Glenn Rifkin

From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands,Leslie de Chernatony

Designing Brand Identity, Alina Wheeler

Design Management: Managing Design Strategy, Process and Implementation, Kathryn Best

Unstuck: A Tool for Yourself, Your Team, and Your World,
Keith Yamashita and Sandra Spataro


Websites & Articles

About Naming

Brand names that Zag
Neutron 6 Naming Styles

Random Stuff That I am Keeping Here:

Here is some advice on Presentations: steal this presentation.pdf

Radical Sharing

Simplified Logo Study

Brand as a Person

Before you Logo next week…gogo here

Visual Creation Myths or Histories

“I don’t mind their logo”

How startups got their names

Creation Myths

Begochiddy and other Myths

Santa’s Brand Book? Sorry couldn’t find a Halloween one

Here is some Presentation Help:

Deliver a Presentation like Steve Jobs

* Made to Stick | Making Presentation that Stick

Steal this Presentation