JEREMY makes art, design, books, signs & teaches design outside.              


Mark
Designing for Change
VISC 520 Studio ︎︎︎ Project 3 | Schedule | Resources | Drive

Dr. Will Rice & Miranda Foster of Univ. of Montana being filmed about the Conservation Communication Collaborative’s Bear Signage Project in Grand Teton NP.

Change Agent — Facilitating A New Way of Doing Things

Students will explore the designer’s role as a change agent by re-imaging visual communicating with outdoor recreationists in one of the following three ways:

US Forest Service Trailhead Kiosk Design System
Students will develop a cohesive visual system for US Forest Service trailhead kiosks to improve the visitor experience through clear, organized, and aesthetically appealing information display. Current kiosks are often cluttered and inconsistent, featuring a mix of bulletins, maps, and notices placed without a unified structure. This project challenges students to design a flexible yet consistent “kit of parts” for kiosk signage, ensuring critical information—such as maps, ecological facts, trail regulations, safety guidance, and historical context—is easy to find, understand, and engage with.

Junior Ranger Brand Identity and Activity Book
In this project, students will create a "Junior Ranger"-inspired campaign to engage kids with the principles of Leave No Trace (LNT). Junior Ranger programs across the National Park Service inspire young visitors to explore, learn, and protect the natural world, creating a personal connection with the land and instilling a sense of responsibility for its preservation. Using this concept as a springboard, students will design a campaign that translates LNT principles into accessible, fun, and meaningful activities for young audiences, whether they’re exploring national parks or learning at home.

Redesigning Outdoor Symbols for U.S. Parks
As outdoor recreation increases, U.S. national parks face the challenge of communicating essential information to a diverse and growing visitor population. This project tasks students with redesigning outdoor symbols used in national parks to improve clarity, accessibility, and safety across language and cultural barriers. The goal is to refresh symbols that convey critical information—such as safety alerts, trail guidance, and park rules—making them more intuitive for all visitors.