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Mark
Designing for Change
VISC 520 Junior & Studio Course |
Project 1 | Project 2 | Project 3 | Resources

What is worthy of your time? Ask yourself that question. What do you want to spend your time doing for the rest of the semester? What do you want in your portfolio? Pick something you are interested in. That you just like to think about or would/could be reading, looking, learning about/checking out anyway.

Pick something you can talk to others about. That you might have easy access to “stakeholders” or the people that care about that issue, idea, activity, organization or business…the owners, founders, employees, customers, vendors, donors…audience. People who care. Pick something that you can help make a difference in or something you just really want to do.

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TUE FEB 19
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Inclass: Card Sort
Using the cards given right down whatever pops into your head when asked the following questions. The goal is to get a “pile” of words you can sift through, prioritize and say ye or ney to.


1. What is currently getting you stoked? What are you into?
2. What do you like to design/make?
3. What is going on in the world that you care about?
4. What is strongest in your portfolio? weakest? (types of projects/skills)
5. What part of the design process do you prefer?
6. What industry would you like to work in?


Homework: Begin Project 2. Bring in a Launch and a Refresh idea to share with the class. Make a short slide presentation for each and communicate what it is (visuals!) and why it should change (what if?).

Due. TBD

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THU FEB 21
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Inclass:
Review Launch and Refresh presentations. Save a copy on the server.

Homework:
Scan Theodore Levitt. Marketing Myopia
Harvard Business Review | marketing_myopia.pdf

Read Thomas Gad. 4-D Branding: Cracking the Corporate Code of the Networked Economy. Prentice Hall, 2001| 4D_BRANDING.pdf. Especially the “Discovering New Dimensions” section.