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Mark

Welcome to ADS 560: Wilcox Museum Rebrand. 
SYLLABUS | DRIVE | MURAL | PADLET

The Wilcox Museum was dedicated in 1888 as the Classical Museum of the University of Kansas. In creating the Classical Museum, Professor Alexander Wilcox had the goal in mind of exposing students and Kansans alike to the ancient Greek and Roman. It is operated by KU’s Department of Classics, and displays plaster casts of famous Greek and Roman sculptures as well as a wide range of ancient objects and artifacts from the ancient Mediterranean region.
The Museum is located in Lippincott Hall.


This is not a class as much as this is a project. As a group of Graphic Design and Museum Studies students we will ask… How might we re-design the Wilcox Classical Museum brand identity to more accurately express its missional goals while engaging a broader audience?

THIS SEMESTER WE WILL DESIGN THE FOLLOWING:

- new logo & wordmark
- brand guidelines 
- typographic signage for their exhibits
- web design
- and promotional graphics

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Schedule (subject to change based on class progress)
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MON FEB 01

Intro to Class & Expectations
Review online tools we will use

Assignment #1: Scan Designing Brand Identity PDF by Alina Wheeler
& familiarize yourself with this Wilcox Informational Packet.

Listen: Steps to Design a Brand Identity, LogoGeek Podcast


At 10:30am we will be meeting with Chad Kraus’ ARCH 509 Studio.
to go over goals, history & background on the project. I posted the Zoom Link in Chat. 

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WED FEB 03

Meeting with Phil Stinson at 10am, Associate Professor of Classics, Curator of the Wilcox and their team. 

Assignment #2: Brand Audit (How do we model “What is?”)
-existing visual identity (GRACE S, is there any archive)
-existing museum visual identities (BHROOVI, SARA precedent)
-core messages/voice (LARAMIE, what do they say web, facebook...)
-stakeholders (LONDYN, who is going to interact with this, how)
-mission and goals (HADLEY, who do they say they are..)
-competitive landscape (TAYLIN, SIERRA what other Classical Museums?)
-positioning (RAEGAN, how is Wilcox different? campus, in state...)
-current audience perception (GRACE G, where can we find this?)
-internal perceptions and views (who should we talk to?)

For reference AUDIT & GRAPHING and BRAND MIND SPACE.





Read: Marty Neumeier. Zag | | zag.pdf

Read Thomas Gad. 4-D Branding: Cracking the Corporate Code of the Networked Economy. Prentice Hall, 2001| 4D_BRANDING.pdf. Especially the “Discovering New Dimensions” section.

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MON FEB 08

Check in on Assignment #1: Brand Audit

Demo Tools to Visualize our Audits:
The Brand Mind Space, Zag Diagram & Graphing



For Reference:
Watch Simon Canadian Dude Talk about a Brand’s Why?

Here’s a nice resource on the Importance of a Brand’s Why
by 2008 KU Viscom Alum, Spencer Branham.
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WED FEB 10

Review Assignment #1: Audit
PRESENTATION:
“Narrowing the Focus” the Brand Code or “Big Idea”

Assign Assignment #2: The Brand Code

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MON FEB 15
FIELD TRIP:
Visit the Wilcox Museum in Lippincott Hall (Postponed due to weather)

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WED FEB 18

Check ins on MURAL work-to-date and visits with KU Classics faculty.

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MON FEB 22

Assignment #2: “Narrowing the Focus”—The Brand Code is Due on MURAL. Please post with accompanying naming lists and moodboards for review.

FIELD TRIP:
10am. Visit the Wilcox Museum in Lippincott Hall.

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WED FEB 24
Demo on Brand Identity:
HOW-TO generate logos, ideas, sketches and concepts:

Mining for Signs:
Building
Artifact
Shapes
Vase
Pieces of Marble
Layers
Light
Shadow
Column
New/Old
Arch
Roman Face
Oblique
Massive/Scale
Gorgon
Engraved
Stone


Assignment #3: Generating Ideas-Logo Sketches
Based on your Brand Code create 3 different concepts to express your “Big Idea”. For each different concept sketch 10-15 ways to express your big idea via type (logotype) and image (symbol). Sketches can be drawn or digital. Use any of the finalized names we have generated. Post your sketches with your Brand Code and Moodboards on MURAL.




NAMES:
Atheneum @KU
Kansas Classical Museum
Banks Mediterranean Museum
Banks Classical Museum
Center for Classical Discovery
Kansas Classical Museum
Kansas Classical Forum
Banks Museum of Classical Art
Wilcox Classical Forum
Banks Classical Forum
The Commons at Wilcox

Wilcox Classical Commons
Banks Classical Commons
The Classical Commons
The Classics Wing @KU (or at the University of Kansas)
KU Classics Forum
The Apex Museum               
Walls of Wilcox

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MON MAR 01
Review Progress on Assignment #3: Generating Ideas-Logo Sketches

Post Ideas on MURAL for feedback and using group feedback choose 2-3 Logo Concepts to refine and build an identity with.

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WED MAR 03
Look at Logo Concept refinements

Examples of “Brand Kit of Parts, Flexible Brand Identity & Visual Voice

Ideas to think about as you sketch:
Flexible Brand Identities
Flexible vs. Logo-Centric
Logo Centric, but flexible in how imagery works with it
https://2x4.org/work/12/brooklyn-museum/
Walker Expanded
How to mock up Space | Here too.

Set up Assignment #4: Designing Brand Identity

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MON MAR 08
Review Assignment #4: Designing Brand Identity
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WED MAR 10No Class—Workday

FRI MAR 12 Presentation of ARCH 509 Concepts (10am-12:30pm on Zoom)

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Mon Mar 15-17 KU Design Week
Please attend some Design week events & post your progress
to MURAL for asynchronous critique :)


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MON MAR 22
Assignment #4: Designing Brand Identity kit due
and presentation to Wilcox

Refinements based on feedback

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WED MAR 24
Individual/team meetings on feedback

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MON MAR 29
PRESENTATION ON:
“Brand Applications and Exhibit Graphic Design”

Finalize Assignment #4: Designing Brand Identity
Set up Assignment #5: Creating Touchpoints

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WED MAR 31
Individual/team meetings on feedback

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MON APR 05
Individual/team meetings on feedback

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WED APR 07
Present Assignment #5: Creating Touchpoints progress
to date to Wilcox and stakeholders

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MON APR 12
Individual/team meetings on feedback

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WED APR 14
Post progress on MURAL for Wilcox and stakeholders
to leave feedback

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MON APR 19
Assignment #5: Creating Touchpints DuePresentation on “Brand Standards”
Set up Assignment #6: Managing Assets

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WED APR 21
Individual/team meetings on feedback

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MON APR 26
Post progress on MURAL for Wilcox and
stakeholders to leave feedback

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WED APR 28
Individual/team meetings on feedback

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MON MAY 03
Individual/team meetings on feedback

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WED MAY 05
Final Presentations of Brand Identity
to the Wilcox and stakeholders