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Mark

tenkara — the book  6”x9”, 216 Pages.
With over 50 original diagrams and illustrations.


I designed and illustrated tenkara–the book, written by Daniel Galhardo, who introduced tenkara, the japanese style of fly fishing to the U.S. and disrupted the fly fishing industry.


This book is a complete guide to the techniques, gear, history and philosophy of tenkara, the Japanese method of fly-fishing. It is also a manifesto on fly fishing simplicity.


Throughout the book the design, diagrams and illustrations bring the reader along Daniel’s journey of learning tenkara directly from the masters in Japan. I created a unique Photo/Illustration strategy to give context as we communicated information on the method’s equipment and techniques. 


Designed to be interactive, thoroughout the book readers will find QR (quick read) codes that will give access to the videos, podcast episodes and other complementary information to the chapters at hand.