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Mark

Brand Identity Design
Tenkara USA, Boulder Colorado

Working with the founder of Tenkara to express this simple japanese style of fly fishing to outdoor and fishing market.



Since 2014 I have worked with Daniel Galhardo, the founder of Tenkara USA, to express this simple japanese style of fly fishing to the outdoor and fishing market. As a designer-in-residence of sorts I am responsible for the design, creation and management of the brand identity, as well as visual storytelling about the history, philosophy of tenkara, it origins and its practice today.