Course Overview
Getting Things Started: Research and Audit Existing Situation
Wednesday Jan 23rd to February 6th
Putting Ideas Together: Conceptualizing New Brand
February 6th to February 20th
Turning Ideas into Solutions: Making and Prototyping the New Brand for Presentation to Stakeholder Feedback
February 20th to March 6th
SPRING BREAK
Optimizing: Refining Based on Feedback and/or Additional Testing
March 18th to April 3rd
Getting Things Done: Implementing Feedback and Producing Final Deliverables
April 3rd to April 17th