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Mark

  Design Outside Module Spring 2022  


this is bad. let’s make it better.


B A C K G R O U N D
Influencing visitors to engage in responsible recreation is a persistent need for park and protected area managers. Whether encouraging visitors to stay on trails, keep an appropriate distance from wildlife, or engage in other Leave No Trace behaviors, effective in situ communication to visitors proves essential.

Therefore, the design of messaging is critical in influencing behavior. In the case of signage, this is determined by: 1) how well the visual quality and content of the graphics capture visitors’ attention, 2) how effectively the messaging targets visitors’ attitudes and values, and 3) where the messaging is deployed.

However, the relationship between these three factors in encouraging responsible outdoor recreation remains unexplored, leaving managers without critical data regarding how to design and deploy effective signage for use in parks and protected areas.

How might we design and test LEAVE NO TRACE signage using
research-based visual communication and OUTDOOR RECREATION messaging principles?



D E L I V E R A B L E S

  • A suite of research-based, professionally designed& produced graphics and signage focused on a Leave No Trace-related management issue selected by the City of Missoula Parks.

  • An onsite a ssessment of signage effectiveness in influencing visitor behavior

  • A report detailing the findings of the onsite assessment, including specific guidance for the development of visually-engaging and effective signage

  • Development of visually-engaging and effective signage templates for dissemination to state/national parks across the country


S C H E D U L E


WED 2/23
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Meet briefly to set up project.

Journey Maps & Mining for “Signs” also Empathy Maps

Homework:
Generate wordlists and mind mapping about hiking, dog-walking, trails...


MON 2/28
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UM students provide/present first drafts of the messages & design briefs to KU graphic design students.

Talk about Sign/Wayside/Poster Design/Visual Rhetorics Presentation
“Making Meaning” presentation just in case your are interested.

Homework:
Intial Ideas & Sketches (3-5 different concepts for each brief)


WED 3/02
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Pin up for Round One: Sketches for initial review by class & Jeremy.
Worktime

Homework:
Post intial ideas to Padlet for UM students to see and give feedback


MON 3/07
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Pin up Round Two: Printed Comps for review by class & Jeremy. On 11x17 paper is fine. Choose two messages to communicate. Could be 2 dog messages, 2 boot messages or a mix. Try a couple versions of each so you can play around with type and image.

Homework:
Refinements based on feedback


WED 3/09
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No Class in-person. Please post your refinements to Round Two: Rough Comps on MURAL by 5pm for UM students/project partners for feedback. Make a short slide deck walking them through your two poster concepts. (might show some process or rationale to help give context)

Homework:
Refinements based on feedback. Create Round Three: Refined Prototypes


 March 14 & 16  NO CLASS SPRING BREAK 


MON 3/21
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Optional Worktime and Individual Crits with Jeremy. I will be online and in-studio for one-on-one crits.


WED 3/23
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KU graphic design students present Round Three: Refined Prototypes to UM students

Homework:
Refinements to two final posters based on feedback.


MON 3/28
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Last check in with UM students for final feedback.

Homework:
Refinements based on feedback.

Create Round Four: Final Prototypes.
Please print both posters full-size 18x24in with a half inch border to use to pin it up.
Save final PDFs to Google Drive


WED 3/30
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Pin up final prints and begin next module with Sam.