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Project 2: Visual RhetoricVISC 204 Studio | Project 1 | Project 2 | Project 3 | Project 4 | Resources




Schedule
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TUE OCT 08
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Project One Due

Inclass:
Go over Brand Brief Expectations and Card Sort Exercise.


Homework:
Visit Kansas Appleseed (and Texas Appleseed for the posters) and choose an topic you are interested in and/or passionate about. Possible themes for the project include food assistance, child nutrition, census participation, welcoming immigrants, getting out the vote, child welfare reform, juvenile justice, driver’s license suspension, expanding medicaid, Jail NO & Fair Courts...

For next class bring in your card sort and design a short presentation
for your issue/project. (should fit on one 11x17 vertical) and answer the following (add/change questions as needed):

What is the issue?
What is happening? and/or What will happen if something isn’t done?

Who is affected by it? 
why is it important to us?

What key words surround this issue?
What needs to be said?
(what key messages could you communicate, data, facts…)

What constructive dialogue needs to be promoted?
What assumptions/stereotypes/biases/ideas (good and bad) surround this issue?
How has/is this issue being communicated? (precedent? pictures!)


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THU OCT 10
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Poster Design Presentation by Jeremy :) Examples & Rhetorics!

http://graphicadvocacyposters.org/posters/
http://gurafiku.tumblr.com/
http://divergenow.com/the-work/2017/03/eleven-whm17-be-bold-for-change/
https://designobserver.com/feature/signs-signs/39492
http://www.designishistory.com/1850/posters/
https://www.internationalposter.com/a-brief-history-of-the-poster/

Inclass:
In small groups present your initial research, brainstorm and narrow down to 3-5 key messages. Example: (Healthy Students are Better Learners)

Homework:
Design 8-10 poster concept *sketches that meet the key messages stated in your research and determined by your group. Work in 18x24 proportions. Vertical.

Design one concept that uses Image Alteration to communicate Design one concept that uses Image Combination to communicate Design one concept that uses Simile to communicate Design one concept that uses Metonymy to communicate Design one concept that uses Metaphor to communicate Design one concept that uses Syncdoche to communicate Design one concept that uses Pun to communicate
Design one concept that uses Type As Image to communicate

*sketches can be done however you like, the goal is to explore possibilities, test what might work and be able to communicate those back to us.

While Designing your Concepts try versions that explore these type and image relationships: separation, fusion, fragmentation and inversion.


Image collections:
Flickr Commons
NYPL
Library of Congress

Create a pdf presentation of your concepts to project to the class. Start the presentation with your research and state the key messages you are trying to communicate. Label each concept (Metaphor, Image Alteration...etc). Place pdf on server before class, so we can start right away and get to everyone. Bring on thumbdrive if you have problems getting on the server.

Design this presentation for the screen. 

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TUE OCT 15
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No Class — Fall Break

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THU OCT 17
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No Class — Jeremy is at a Conference

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TUE OCT 22
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8-10 Advocacy Poster Presentations.

Homework:
Based on class feedback choose 2-3 directions to refine and either translate to digital or if already digital continue with refinements.

Print out full-size. Tiled is ok.

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THU OCT 24
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Group pin-up.

Homework:

Print your 2-3 posters and place in the final context to see how they interact in the space. Tiling your posters is ok, just make sure they are full-size. Take an image of the posters in context from 5ft, 20ft and 50ft away. Bring your posters and your photos (printed out on one 11x17) to pin up in class and receive feedback on.

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TUE OCT 29
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Review final posters and images in context.

Homework:
Refinements based on feedback.

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THU OCT 31
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Review Posters!

Homework: Refinements! Poster(s) Printed (tiled to save some money). Scan, gather all process work in a folder you can bring to class on a thumbdrive/external drive.

We will be using your process as elements for a motion poster.


36 Days of Kinetic Type
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Best Motion Posters

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TUE NOV 05
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After Effects DEMO & Motion Poster/Graphics Workshop:
Bring all your process work and final poster (raw) files.



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THU NOV 08
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Workday and Kansas Appleseed visiting to talk over poster refinements.

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TUE NOV 12
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Review Motion Poster
round 1. 5-10 secs with sound. Render to Quicktime.
AfterEffects Trouble shooting.

Homework:
Posters Printed and Due Nov. 18th. Full size with tags if you don’t want to pin directly in the poster. Post pdf versions on server. Feel free to print the poster a bit smaller than 18x24 to fit it 2up on the plotter if you would like.
Scaling it down 75% will make it 13.5x18 and you can get two across to save money. Render final version of your “Motion Poster”. 5-10secs with sound and post on the server for us to watch in class. 

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THU NOV 14
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Final Check in on Posters
Set up Final Project

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TUE NOV 19
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Final Posters and Motion Poster Due
Set up Final Project