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Project 2: Visual RhetoricVISC 204 Studio | Project 1 | Project 2 | Project 3 | Project 4 | Resources




1. Choose a student organization or advocacy group on campus
(something you are interested in, know someone in it, or you are in it and you can go to a meeting)

2. Interview 6 people about it (three in the org/group and three outside of it) Ask them what they know about? What do they do? Who’s in it? Why we should care? Who is their audience? What do they want to say to them?
for those outside the org: Have they ever heard about it? What are their thoughts? Would they participate? Why or Why not?

3. Design a summary audit to present to the class on the projector
What you found out (from who names and pics are good!) and what the org/group is (mission, goals, dreams etc) Whatt communications do they have, branding if any, who is their audience, where do they meet?…we like pictures)

4. Write a short design brief for the student organization or advocacy group. (should fit on one 8.5 x 11)

5. Choose a context for your posters. Where will you communicate to your audience.

6. Design 10 poster concept *sketches that meet the one of key messages stated in your brief.

Design one concept that uses Image Alteration to communicate Design one concept that uses Image Combination to communicate Design one concept that uses Simile to communicate Design one concept that uses Metonymy to communicate Design one concept that uses Metaphor to communicate Design one concept that uses Syncdoche to communicate Design one concept that uses Pun to communicate

*sketches can be done however you like, the goal is to explore possibilities, test what might work and be able to communicate those back to us.

7. Based on class feedback choose 2-3 directions to refine.

8. Print your 2-3 posters and place in the final context to see how they interact in the space.

9. Make refinements

10. Print final 2 posters


Schedule

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TUE SEPT 25
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Project One Due

Inclass:
Go over Brand Brief Expectations and Card Sort Exercise.


Homework:
For next class write a short design brief for the student organization or advocacy group. (should fit on one 8.5 x 11) and answer the following:

Who are they? (what is their service, mission, reason for them to exist)
What is the goal(s) of the poster? (increase something? raise $, get followers on IG. Be specific!)
What do they need to say?
(what key messages could it communicate?)
Who is their audience(s)? Write two personas: Name, Age, Major, Summary of Why they should care?) Where will this communication happen? (context, place, channel) What do they want people to say/think/feel about them? (attitudes, vibe, perceptions) What must it include on it? (logos, accreditation, membership, url, social media etc)

Resources:
https://justcreative.com/2008/09/26/how-to-write-an-effective-design-brief/
https://www.canva.com/learn/effective-design-brief/ https://www.patagonia.com/actionworks/#!/explore/actions

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THU SEPT 27
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Turn in Brand Brief (Printed out B/W) Poster Design Presentation by Jeremy :) Examples and Rhetorics!

http://graphicadvocacyposters.org/posters/
http://gurafiku.tumblr.com/
http://divergenow.com/the-work/2017/03/eleven-whm17-be-bold-for-change/
https://designobserver.com/feature/signs-signs/39492
http://www.designishistory.com/1850/posters/
https://www.internationalposter.com/a-brief-history-of-the-poster/

Homework:
Design 10 poster concept *sketches that meet the one of key messages stated in your brief. Work in 18x24/9x12 proportions. Vertical.

Design one concept that uses Image Alteration to communicate Design one concept that uses Image Combination to communicate Design one concept that uses Simile to communicate Design one concept that uses Metonymy to communicate Design one concept that uses Metaphor to communicate Design one concept that uses Syncdoche to communicate Design one concept that uses Pun to communicate

*sketches can be done however you like, the goal is to explore possibilities, test what might work and be able to communicate those back to us.


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TUE OCT 02
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Review Sketches. Pin up in class for Group Crit.

Homework:
Based on class feedback choose 2-3 directions to refine and either translate to digital or if already digital continue with refinements.


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THU OCT 04
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Group pin-up and individual meetings on poster refinements. 

Homework:
Print your 2-3 posters and place in the final context to see how they interact in the space. Take an image of the posters in context from 5ft, 20ft and 50ft away. Create a pdf of your posters and images of them in context to project on screen next class.

Thursday, October 4 (Hallmark: Paul Sahre)

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TUE OCT 09
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Review final posters and images in context.

Image collections:
Flickr Commons
NYPL
Library of Congress

Homework: Refinements. For each poster do
a version that explores each of the following type and image relationships: separation, fusion, fragmentation and inversion.


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THU OCT 11
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Review Posters!

Homework: Poster(s) Printed (tiled to save some money). Scan, gather all process work in a folder you can bring to class on a thumbdrive/external drive. We will be using your process as elements for a motion poster.


36 Days of Kinetic Type
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Best Motion Posters

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TUE OCT 16
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Fall Break — No Classes

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THU OCT 18
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Poster Series Printed. Final Review before last refinements. 




Motion Poster/Graphics Workshop: Bring all your process work and final poster (raw) files.

Homework:
Poster Printed and Due Oct. 23rd. Full size with tags if you don’t want to pin directly in the poster. Post pdf versions on server. Feel free to print the poster a bit smaller than 18x24 to fit it 2up on the plotter if you would like. Just don’t go smaller than than the longest dimension being 20 inches.  

Render Version 1.0 of your “Motion Poster”. 5-10secs with sound. 900px by 1200px.

Thursday, October 18 (Hallmark: Christian Helms)


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TUE OCT 23
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Final Poster Due! Pin Up & Post to Server.
Watch Round 1.0 of the motion posters.

Homework:
Final Refinements to Motion Poster. Finish! 

Set up Project 3.

Choose process/event/game you wish to visualize. Consult following list for ideas. Research the subject matter so that you are able to explain back to the class how it works or how to do it or statistics about it and create an image board for your chosen topic (visual reference, vernacular, texture, color etc.) in 5 slides.

How to bake something....the perfect chocolate chip cookie, brownies, pie...
What the water cycle is and how it works...the life cycle of something....
How to build something... a cabin, a fort, a cooking campfire...
How a process works....Photosynthesis, the electoral college, cell division....
The rules of a sport...baseball, tennis, golf, competitive bass fishing...flip cup
Statistics that show how many people participate in something...
Why we see rainbows?
How does the human eye work? How do we see?
How are waves formed in the ocean?
Why do we see the northern lights?
How do those rings form around Saturn?
How to build an igloo? a diy bbq smoker?
Why are Bison better for the earth than cows?
What is Pebble Mine and why is it a bad idea?
How does AI work?
What are the laws of flying a drone?
How do physics help birds fly?
How to brew your own kombucha? beer? make your own wine
What is the proper way to brush your teeth?
Explain the nervous system, respiratory system.
How to clean a fish? Make your own pasta.
How a car engine works? 
What is cryto-currency?
How do speakers make sound? what about headphones?
How to have a tea ceremony?
How to make a california roll?
Ways to tie a tenugui. How to tie a bowtie or widsor knot?

Tonight:
Tarana Burke, founder of the #MeToo movement, will speak at 6 p.m., Tuesday, Oct. 23, in the Kansas Union Ballroom.


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THU OCT 25
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No Class! Workday/Research Day.

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TUE OCT 30
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Motion Poster Due.